
Win more readers, increase audience loyalty & revenue with smart content optimization
Content Analytics
For Better & Faster Decisions
TRUSTED BY 1,200+ MEDIA BRANDS









Easy & fast setup. Minimum tech skills required
Monitor readers’ behavior, focus on metrics that matter
Personalize your dashboard to include specific sections
Optimize content to grow your readership
About us
IO Technologies has been helping thousands of publishers keep track of their day-to-day performance and build effective content strategy since 2015.
With our enterprise-level data processing techniques and user-friendly interface, we collect more than 10 billion analytics events every day and deliver actionable insights to tens of thousands content experts across the globe.
Our clients use IO dashboards to:
Content analytics tools are widely used by

Digital Newsrooms

Audience Development Teams

Content Marketers

Your content must be a business-driver
With our solution, you focus only on relevant metrics to improve engagement rate and overall content performance

For us, IO and their services are top notch. We can no longer imagine tracking our visitors or delivering quality content without their help.
Sriram Hebbar
CEO, Oneindia.com

+40M
readers in 6 months

+50%
to readability

+15%
to pageviews in 2 months