USE IO DASHBOARDS TO

Manage & monetize traffic spikes

Put your traffic spikes to better use. 

TRUSTED BY 1,200+ MEDIA BRANDS

kurier logo.png
IDG_Communications-logo-A65A172207-seekl
Mediahuis.png
Logo_CentreFrance_Off.png
Cnc_logo.png
Bunte.de_Logo-1.png

 

An irreplaceable tool for our speed-to market

Our editors can follow their own articles much more directly, take responsibility for performance, gain comprehensive actionables in a few clicks and apply this learning for their next article.

Traffic spikes are so exciting!

Knowing what to do with them is even more.

By spotting the 'big story', you instantly recognize the opportunities to scale your content exposure. Make the habit of reaching bigger audiences by promoting articles with highest reach.

Identify trends

How to deal with traffic spikes? First of all, you can spot spikes as they happen to determine which content is resonating with your audience. Knowing what's trending lets you tap into trending topics faster that competitors.

 

In your dashboard, switch to 10MIN mode to single out the very same article that caused the surge — along with its traffic source. Filter data by categories or topics to get a deeper overview.

Analysing which articles are poised to trend in the long run brings you closer to understanding your audience.

1_Identify trends.png
2_Make real-time impact.png
Make a real-time impact
  • Use received insights to capitalize on trends

  • Distribute trending stories to other platforms

  • Pick out audience from organic search & explore search trends right away

  • Create sought-for materials faster than competitors

  • Instantly target audience with promotions

  • Supplement trending content with links to best evergreen materials

  • Surface best performers appropriately

  • Include adds onto the "big things"

 

Not sure what will work best in your case? Ask our experts about other tactics for monetizing highly trending content.

 

Detect UX bottlenecks

Traffic spikes allows you to assess how good is your website's usability. Glean from insights to define what elements your audience dislike. Solve formatting & technical issues to increase engagement.

Watch sudden drops as well to determine possible holdbacks.

 

3_Detect UX bottlenecks.png
4_Beef up trending content with proper v
Beef up trending content 
with proper visuals

Want to see a real boost in engagement? Track which videos your audience is interacting with in real time and add them in recommendations to your best performing articles.

Turn your "big stories" from one-time magic into the tool that increases recirculation.

Foster quick responsiveness

As your team turbocharges their ability to act upon 
fast-changing data, it gains critical thinking, as well 
as the skill of leveraging data proactively and 
strategically. That is exactly what 
makes the most successful publishers stand out in a highly competitive digital media market.

Excellent speed and scalability

Actionable insights that you need

Suitable for teams with limited technical knowledge

Trusted by

1200+ media brands across the globe

FAQ

Who benefits most from real-time analytics?


Analyzing data as it unfolds is critical for news, publishers, and all heavy-content sites. It helps to define what stories should occupy top spots, ways to monetize trending content, set up personalized marketing campaigns, and much more. Real time analytics for publishers makes the editorial team more responsive > provides more insights about the audience & trends > lets you act faster than competitors > helps to keep pace with the changing media environment > unlocks better growth. For example, traffic spikes — as we described — can provide a pathway into different tactics that you engage to monetize your trending content.




What metrics can I view in the live dashboard?


Page views, average time on page, readability score, recirculation rate, and other metrics that define the success of your stories. You can filter the overview by authors, categories or sources. Clicking on each article displays a deeper analysis of their performance: use a scroll-depth indicator, find the list of articles people go to next, view info on device usage, and much more.




What is the common cause of traffic spikes on the website?


- for news: striking events that drive people onto the website to wait for the story to show up - publishing of unique content that fulfills the audience's search intent - mentioning on a popular website of by a popular influencer - sucessful offline marketing activities - spam attack: if your bounce rate is almost 100%, chances are your site has been exposed to some bot spam attack.





The fastest and most efficient means of analysing data
Ready to win more with live actionable insights?

Talk to a content analytics expert