USE IO DASHBOARDS TO

Maximize CTR of your homepage

Learn which content is trending and make it highly visible to your readers

1_Dashboard screen with a homepage.png

View clicks data right on your homepage any minute you want

For any news website, it’s critical to monitor which news story is climbing the ranks. IO dashboard helps you track the performance of each article on your homepage so you can optimize the performance of your news blocks in the most beneficial way.

Managing your news homepage effectively allows you to:

  • Distribute content on your homepage according to reader interest

  • Spot overperformers instantly and react quickly

  • Experiment with articles’ positions to see how it affects reader engagement

  • Define underperforming articles and replace them with the content that stands a higher chance to shine

We consider 3 important metrics when reporting on your articles’ performance:

Page views (CTR)

Average time on page

Recirculation

For small homepages

When one article doesn’t appear repeatedly, use homepage overlay to instantly see the number of clicks for each article.

For small homepages.png

For big homepages:

  1. Track an article’s performance in different news blocks.

  2. Monitor the performance of each block. Watch how an article affects overall block performance. If the current article in the news block performs less than average for this block — change the picture, re-write the headline or start headline test.

  3. View results in the same dashboard.

Teams that managed a news homepage consistently received:

+

28%

in pageviews

+

9%

in recirculation

Start using in 3 easy steps:

STEP

1

STEP

2

STEP

3

Register

Receive instructions

Install and use

Managing your news homepage allows you to define what correlates with reader interest every day and better monetize the most trending articles by placing them on hot spots. It also singles out underperforming content that you may remove or replace right on time. Instant feedback from your readers makes your whole workflow efficient by encouraging acting on data which guarantees greater engagement in the long run.

Automatically display the best performing headline for each article

Leverage the power of statistical analysis to define which version of a headline hits metrics-that-matter (pageviews, engagement, recirculation). Input as many variations of a headline as you want and hit “run headline test.” IO will show all of them to separate audiences and automatically display a winner on your homepage after the test finishes.

Craft engaging headlines followed by high-quality content to:

  • increase CTR and time spent on page

  • reduce bounce rate

Experiment frequently to:

  • manage a news homepage like a pro

  • learn more about your audience and make changes that amplify your reach

  • hit your business goals faster

FAQ

How often should I check my homepage data?


Homepage management tools provided by IO Technologies will visually inform you in case your content underperforms, so the dashboard can be placed on a TV for quick and occasional access.




How long does it take for the data to appear after a new article is placed on the homepage?


Your article performance is displayed just a few minutes after you add the article to a newsblock, which allows for quick decision making and better homepage management.




How often should I update the news blocks?


It depends on the performance of your content. Managing news homepage means experiencing with various subsections, headlines, images, links around the clock. In our experience, managing news homepage is a constant process that guides growth. You have ideas or hypotheses of how managing a news homepage can affect reader behavior. IO is your tool to monitor and record how — so you can send more visitors to the best performing article, place a CTA block in the most convertible section, or leave a modified variation of a headline because it strikes the agenda. In other words, the number of tests you run equals the number of opportunities you have to grow.




Are headline testing tools cost-effective?


Headline testing tools empower teams to leverage data on their way to growth so they can adjust strategies and maximize click-through rates and recirculation. Historical data help you to decipher how a reader is likely to respond to different headlines in the future. Not only do you let the tool choose the one headline that works best for you, saving plenty of time, you also gather historical data to adjust your overall content marketing strategy. Use data to learn about your audience, improve your site’s architecture, personalize messaging, run more effective campaigns, set up conversion blocks and CTA, and so.on. There is no limitation to how you can leverage the power of data.
Data analysis software isn’t a cheap investment, but ending up with the right tool will give you actionable insights to learn how well your marketing strategies work from different standpoints. It allows you to figure what content converts and which pages prompted departure from your site. By putting data in the context, you can track trends and learn about your audience deeper to adjust marketing strategies and increase ROI.





“Great editorial analytics for small and mid-sized publishers”

 

Like ease of use; dashboard is comprehensible without technical knowledge; great onsite tools, which enable our newsroom to test and improve headlines and position of articles; responsive support.

“Great editorial analytics for small and mid-sized publishers”

 

Like ease of use; dashboard is comprehensible without technical knowledge; great onsite tools, which enable our newsroom to test and improve headlines and position of articles; responsive support.

Online Media

Online Media

David P.

“Make the right decision”

 

The elegance of such a powerful tool, has such a friendly interface and easy to use and configure, is striking. You just have to take a look at the dashboard to find what you are looking for and make the right decision regarding what your website visitors love to read. This software allows you to give the public what they want.

“Delivering constant and trustworthy insights”

 

Easy and accessible information for everyone in the company. The possibility to give access to dozens of users is very good.

Lian Dé O

Ready to win more with live actionable insights?

Talk to a content analytics expert